A total of 44 companies belonging to Tile of Spain travelled to Atlanta (Georgia) to take part in the most important trade show for ceramic coverings in the United States. U.S.A. was the first destination for Spanish exports of ceramic tiles in 2023, with 456 M€ in sales.
The Coverings fair is the main event for the sector in the States and it was held between April 22-25 in Atlanta, Georgia. A total of 44 companies from Tile of Spain are taking part jointly in the Spanish Pavilion organized by ICEX, with the members of ASCER constituting the largest group of the pavilion (list of exhibitors who are ASCER members).
The Spanish Pavilion – located at stand 2332, Hall B of Coverings – will throughout the week become an important attraction point due to the thorough activity program, that includes educational presentations, live podcast recordings and interactive design sessions. You can access the full program, map and other details on the Spanish Pavilion here.
Some of the scheduled activities for the week in the guest area of the Spanish Pavilion are:
Global Trends 2024: On Monday 22nd, at 11.00h, the expert consultant for Tile of Spain in U.S.A. Ryan Fasan will do a walkthrough of the latest trends and new technology and techniques, on four main points: sustainability, timeless luxury, health and wellbeing and outdoors living.
Interactive mood board: a permanent feature where visitors will be able to create inspirational mood boards with ceramic tiles by Spanish manufacturers exhibiting at the show.
Tile of Spain press conference: Monday 22nd at 14.30h will be the meeting point for specialized press. In addition to data for the sector in the U.S., the press conference will also feature a seminar delivered by technical and specialist consultant for Tile of Spain, Ryan Fasan.
Podcast: “Beneath the Surface”: throughout the week, several episodes of the podcast will be recorded live from the Spanish Pavilion. Each episode will offer a deep dive into the Spanish ceramic world from a different perspective. From economic factors and technical improvements to design choices, new installing techniques and much more. To listen to older episodes, click here.
Course “Tile Essentials 101”: training for prescriptors and retail professionals. The course is a complete guide conducted by Ryan Fasan, Alena Capra and Scott Conwell, and it offers an essential route map for architects, interior designers and salespeople, as it delves into fundamental aspects of the selection and specifications of tiles.
Showstoppers: a tour around the stands of the exhibitors with questions to the Spanish companies representatives, with the aim of getting to know first hand the industry technological advances and new design trends. To see the full series, click here.
One of the events coordinated by the Coverings trade show organization is the ceremony for the CID AWARDS, accolades that serve as recognition of works for their design and their use of stone or ceramic tiles, anywhere in the world. In the last ten editions, works that used products with the Tile of Spain mark have been recognized in the international category. The winners will be announced Tuesday 23.
Tile of Spain in U.S.A.
The United States market ranked first for Spanish exports of ceramic tiles in 2023. This market still has a great potential for growth, given that ceramics are only the third material for pavements following carpet and LVT; it is a market that demands high-end products. Tile of Spain has a specific country plan for the U.S. that encompasses activities such as seminars for distributors, installers and prescriptors; chanelling of commercial demands and samples; trends lookbook, etc. Moreover, the Promotion Plan for Tile of Spain in U.S.A. has a specific web page hosting news, events and information on the products catered to the U.S. market, as well as a very strong social media presence on Twitter, Facebook, Pinterest and Instagram.
