September 23-27th the most international trade show of the ceramic sector is held in Bologne (Italy)
A group of 72 Spanish companies, manufacturers and sellers of ceramic tiles members of ASCER, plus other 4 assimilated members, will take part the week of 23-27th September in the show CERSAIE (Bologne, Italy). This event receives professional visitors of a mainly international profile, and the attendance of Tile of Spain companies shows the commitment to outside markets: 3 out of every 4 ceramic tiles produced in Spain are sold overseas.
To promote the companies attending the fair, ASCER has developed with the help of ICEX an online catalog of the Tile of Spain exhibitors , that can be used easily in mobile devices to search by hall and by name.
This catalog includes contact details for every exhibitor, as well as display images with some of the new releases that will be presented at the show. Before, during and after the event, the participation of the Tile of Spain companies will be followed and promoted on the Instagram page, @tileofspain , as well as through the hashtags #DiscoverTileofSpainatCersaie and #TileofSpainatCersaie.
For the duration of the event there will also be a special promotion in social media of the new Tile of Spain campaign “The secret ingredient”, financed by the Government of the Valencian Region. This campaign aims to highlight the values, qualities and characteristics that make European ceramics unique:respect for the environment, for labour rights, attention to detail, investing in innovation, tradition and cultural heritage, a special know-how for making and creating while upholding the principles of the European Union societies.
