Tile of Spain has an intervention in the conference program with the talk “Why Tile of Spain. The secret ingredient” by Alberto Echavarría, General Secretary of ASCER
Representatives of ASCER take part for the first time in the annual congress of UFEMAT, the Union of European National Federations of Building Materials, held this year26-28th September in Copenhagen (Denmark). The congress received around 130 representatives of the European building materials distribution sector, from eleven different countries.
The General Secretary of ASCER, Alberto Echavarría, was a speaker of the main round of talks today (Friday) with a presentation titled “Why Tile of Spain. The secret ingredient”, in which he not only introduced the audience to the possibilities of collaboration between the industry and the European distribution, but also presented the recently lauched campaign by Tile of Spain “The secret ingredient”,which defends European ceramics for their respect for the environment, the people, the ideas and especially the customers, which were the main audience in the event.
UFEMAT is comprised of 19 national associations and 9 industrial members of the sector of the building materials distribution and sales, at the European level. This year the congress is centered around the topics of the Green Deal, circularity and climate.
Europe is the natural market for Spanish ceramic tiles, and in 2023 more than 53% of the total exports had a country in Europe as a destination (42% for the EU27). Of the total sales amount for 2023, 57% corresponded to the EU market (including domestic sales) with around 2,800 million Euros.
