A group of 14 brands attend the show with the Tile of Spain informative stand organized by ASCER and ICEX
The United Kingdom is the third destination for Spanish ceramic tile exports
A group of 14 companies are represented in the Tile of Spain stand at the Surface Design Show in London, held from february 4th-6th at the Business Design Centre.
The informational stand, hosting product samples of the companies and their brands, is part of the Plan for the Internationalization of the Ceramic Wall and Floor Tile industry for 2025, jointly developed by ASCER and ICEX, and it had the support of the Commercial Office of Spain in London.
The stand consists of a product exhibition area displaying products from the following companies: Adex, Azteca Cerámica, Apavisa Porcelánico, Cevica, Arcana Cerámica, Cristacer, Decocer, Gayafores, Dune Cerámica, El Barco, Realonda, Undefasa and Vives, showcasing a selection of pieces of high added value in design and/or technological innovation. This activity aims to show the visitor the versatility, design and innovation capability of Spanish ceramic tiles.
The stand also includes an interactive space where the visitors can touch and mix the products and compose their own inspiring collages and moodboards with the Tile of Spain stamp.
The Surface Design Show is mainly targeted towards architects and interior designers, with a focus on finishes for wall and floor surfaces. The visitors are mainly architects, interior designers, contractors and real estate agents.
Tile of Spain in the United Kingdom
The United Kingdom is the third destination for Spanish ceramic tile exports. Through January-November 2024, sales reached 179.4 million Euros. Since it is an important market, it has a dedicated promotion plan that includes the participation in these kinds of trade shows as well as the confection and distribution of press materials, and the organization of seminars and press visits.
