A continuing education (CEU) seminar took place at the American Institute of Architects (AIA) in New York on 5 November
The programme continues in Montreal on 11 November with a seminar exploring the advantages of using Tile of Spain ceramic tiles
As part of its 2026 international promotion plan, Tile of Spain has organised two seminars combining continuing education and product exhibitions in the United States and Canada, aimed at architects, designers and distributors.
The first event was held on 5 November at the American Institute of Architects (AIA) in New York and was organised in partnership with IVACE+I Internacional. Ryan Fasan, Tile of Spain’s expert consultant, led the continuing education seminar (IDCEC+AIA). Attendees also explored the latest offerings from Spain’s ceramic tile industry at an exhibition featuring seven Tile of Spain companies: Decocer, Dune Cerámica, Gayafores, Realonda, Togama, Vives and WOW Design.
In his presentation “Future-Ready Surfaces: How Ceramic Materials Adapt for What’s Next” Fasan outlined the benefits of using ceramic materials in architecture. He also explored how manufacturers are developing products that meet today’s needs and can adapt to tomorrow’s demands in architecture and interior design.
The accompanying exhibition brought these ideas to life, giving visitors a first-hand look at the versatility of Spanish ceramic tiles and the quality of their design.
A second seminar will take place next week in Montreal, Canada, in collaboration with ICEX Spain Trade and Investment and with the support of the Spanish Trade Commission in Toronto. The event will be held on 11 November at Montreal’s PHI Centre and will feature Léa Gaboury (Sid Lee Architecture) and Kendra Robinson (Lemay). In a discussion moderated by Stefan Novakovic, the speakers will explore the use of ceramic tiles in architecture and design projects in the Canadian market.
The product exhibition will feature nine Tile of Spain companies: Arcana Cerámica, Cevica, Decocer, Faveton, Greco Gres, Realonda, TAU, Undefasa and Onix.
The United States remains Tile of Spain’s largest export market, with sales totalling €299.4 million between January and August 2026, down 10.8%. Canada ranked 17th among Tile of Spain’s export markets in the first eight months of 2026, importing €27.2 million worth of ceramic tiles, down 8.7%.
