The “secret ingredient” in European ceramics: respect for the environment

The Spanish ceramics industry complies with strict quality and sustainability standards, implementing the latest available technologies to improve energy efficiency and reduce environmental impacts. “The secret ingredient” is a 360-degree campaign showcasing the excellent work of the European ceramics industry which reveals the secret ingredient used to produce these materials: respect. The Spanish ceramic Tile […]

“The secret ingredient”, the new ASCER campaign to showcase European ceramics

The campaign showcases the excellent work of the European ceramics industry, revealing the secret ingredient used to produce these materials: respect. “The secret ingredient” is a 360-degree campaign amplified on digital and traditional platforms. The Spanish Association of Wall and Floor Tile Manufacturers (ASCER), with financing from the Generalitat Valenciana, is launching a campaign titled […]