European ceramics, world leaders in their commitment to innovation
Respect for ideas is a differential value of the European and Spanish ceramics industry, with its capacity to anticipate, its versatility and its ability to adapt to new trends allowing it to stand out and position itself globally. “The secret ingredient” is a 360-degree campaign showcasing the excellent work of the European and Spanish ceramics […]
“The secret ingredient” in European ceramics: respect for people
The European and Spanish ceramics industry operates under strict labour regulations which guarantee fair working conditions and health and safety for its workers. “The secret ingredient” is a 360-degree campaign showcasing the excellent work of the European and Spanish ceramics industry which reveals the secret ingredient used to produce these materials: respect. The Spanish Association […]
The “secret ingredient” in European ceramics: respect for the environment
The Spanish ceramics industry complies with strict quality and sustainability standards, implementing the latest available technologies to improve energy efficiency and reduce environmental impacts. “The secret ingredient” is a 360-degree campaign showcasing the excellent work of the European ceramics industry which reveals the secret ingredient used to produce these materials: respect. The Spanish ceramic Tile […]
“The secret ingredient”, the new ASCER campaign to showcase European ceramics
The campaign showcases the excellent work of the European ceramics industry, revealing the secret ingredient used to produce these materials: respect. “The secret ingredient” is a 360-degree campaign amplified on digital and traditional platforms. The Spanish Association of Wall and Floor Tile Manufacturers (ASCER), with financing from the Generalitat Valenciana, is launching a campaign titled […]
