“The secret ingredient” in European ceramics: respect for customers

The European and Spanish ceramics industry’s commitment to its customers translates to personal service, specialist technical support, advice on design and product selection, and after-sales service. “The secret ingredient” is a 360-degree campaign showcasing the excellent work of the European and Spanish ceramics industry which reveals the secret ingredient used to produce these materials: respect. […]

European ceramics, world leaders in their commitment to innovation

Respect for ideas is a differential value of the European and Spanish ceramics industry, with its capacity to anticipate, its versatility and its ability to adapt to new trends allowing it to stand out and position itself globally. “The secret ingredient” is a 360-degree campaign showcasing the excellent work of the European and Spanish ceramics […]

“The secret ingredient” in European ceramics: respect for people

The European and Spanish ceramics industry operates under strict labour regulations which guarantee fair working conditions and health and safety for its workers. “The secret ingredient” is a 360-degree campaign showcasing the excellent work of the European and Spanish ceramics industry which reveals the secret ingredient used to produce these materials: respect. The Spanish Association […]

The “secret ingredient” in European ceramics: respect for the environment

The Spanish ceramics industry complies with strict quality and sustainability standards, implementing the latest available technologies to improve energy efficiency and reduce environmental impacts. “The secret ingredient” is a 360-degree campaign showcasing the excellent work of the European ceramics industry which reveals the secret ingredient used to produce these materials: respect. The Spanish ceramic Tile […]

“The secret ingredient”, the new ASCER campaign to showcase European ceramics

The campaign showcases the excellent work of the European ceramics industry, revealing the secret ingredient used to produce these materials: respect. “The secret ingredient” is a 360-degree campaign amplified on digital and traditional platforms. The Spanish Association of Wall and Floor Tile Manufacturers (ASCER), with financing from the Generalitat Valenciana, is launching a campaign titled […]