{"id":18966,"date":"2024-04-12T07:16:26","date_gmt":"2024-04-12T07:16:26","guid":{"rendered":"https:\/\/tileofspain.com\/?p=18966"},"modified":"2024-05-15T11:44:19","modified_gmt":"2024-05-15T11:44:19","slug":"tile-of-spain-presented-house-of-mirrors-during-milandesign-week-2","status":"publish","type":"post","link":"https:\/\/tileofspain.com\/en\/2024\/04\/12\/tile-of-spain-presented-house-of-mirrors-during-milandesign-week-2\/","title":{"rendered":"Tile of Spain presented \u201cHouse of Mirrors\u201d during MilanDesign Week"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18966\" class=\"elementor elementor-18966 elementor-18266\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0fab28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0fab28\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e8b9942\" data-id=\"e8b9942\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68bff39 elementor-widget elementor-widget-text-editor\" data-id=\"68bff39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.3 - 28-05-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h5>From April 15 to the 21st. Milan became the design capital, attracting professionals from all over the world<br \/><br \/>The Tile of Spain Installation designed by Studio La Errer\u00eda showcased products from 16 ceramic tile manufacturers in the space Universit\u00e0 degli Studi di Milano as part of the Fuorisalone<\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b75e50c elementor-widget elementor-widget-image\" data-id=\"b75e50c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.3 - 28-05-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/04\/LA_ERRERIA_TILE_OF_SPAIN_001_Paolo-Consaga-1024x683.jpg\" class=\"attachment-large size-large wp-image-18283\" alt=\"\" srcset=\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/04\/LA_ERRERIA_TILE_OF_SPAIN_001_Paolo-Consaga-1024x683.jpg 1024w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/04\/LA_ERRERIA_TILE_OF_SPAIN_001_Paolo-Consaga-300x200.jpg 300w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/04\/LA_ERRERIA_TILE_OF_SPAIN_001_Paolo-Consaga-768x512.jpg 768w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/04\/LA_ERRERIA_TILE_OF_SPAIN_001_Paolo-Consaga-1536x1025.jpg 1536w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/04\/LA_ERRERIA_TILE_OF_SPAIN_001_Paolo-Consaga-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6786b500 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6786b500\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5025384\" data-id=\"5025384\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73c17d9b elementor-widget elementor-widget-text-editor\" data-id=\"73c17d9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Once again Spanish ceramics exhibited with an installation at Fuorisalone, held during the world\u2019s most important design week in Milan. \u201cHouse of Mirrors\u201d is an experiential exhibition designed by the architecture studio La Errer\u00eda * architecture office that goes beyond a conventional installation as it offers an illusory experience between mirrors and structures showing the installed ceramics from different angles. This represented the versatility of the products available in the Tile of Spain company catalogs. In total, the installation included products from <strong>16 Spanish ceramic brands: Arcana, Azteca, Cevica, Colorker, Cristacer, Decocer, Dune, Equipe, Gayafores, Grespania, Natucer, Realonda, Tau, Undefasa, Vives and WOW Design<\/strong>.<\/p><p>This participation was part of the Spanish tile promotional plan in Italy, co-financed by ICEX Spain Exports and Investments and ASCER, and managed by the Spanish Economic and Commercial Office in Milan.<\/p><p>The \u201cHouse of Mirrors\u201d installation is part of one of the six spaces that INTERNI magazine, which is celebrating its 70th anniversary, has at the Universit\u00e0 degli Studi di Milano, better known as La Statale, in Via Festa del Perdono 7. Milan, with the numerous exhibition spaces in the Fuorisalone, became the capital of design and the media focus for professionals related to decoration, architecture and design.<\/p><p>The installation designed by La Errer\u00eda offered a unique visual journey through a series of ceramic modules that reflected each other infinitely and converged into a single work of art. Each module was composed of three mirrors that, strategically arranged, gave shape to structures with changing contours. The magic began when the mirrors, together with the exposed ceramics, infinitely multiplied the images of people and the surrounding environment. The result was a work that is perfect in form, made up of three sides, but illogical and illusory, where the ceramics multiply in all directions, using less material and occupying less cubic meters. The installation fitted perfectly with the slogan chosen by INTERNI for its exhibition: \u2018CROSS VISION\u2019, which seeks to explore new possibilities and open paths towards a more innovative and sustainable future.<\/p><p>Visitors were invited to immerse themselves in a labyrinth of reflections, where each step revealed new scenarios starring the ceramics on display. In this way, less material was used, and the installation occupied less cubic meters, making it an excellent element for showcasing the diversity of formats, brands, finishes, and colors offered by the Tile of Spain manufacturers.<\/p><p>In short, the installation offered a unique journey for each visitor, where the beauty and versatility of Spanish ceramics merge with the creativity and imagination of the viewer.<\/p><p>On the occasion of this participation in the Fuori Salone, a digital catalog was designed online, mobile first, on the promotional website <a href=\"https:\/\/www.tileofspain.it\/\">https:\/\/www.tileofspain.it\/<\/a> with the contact details of the participating companies and the designs presented.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c39efd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c39efd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-bd749da\" data-id=\"bd749da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c245fe9 elementor-widget elementor-widget-image\" data-id=\"c245fe9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/04\/LA_ERRERIA_TILE_OF_SPAIN_Paolo-Consaga-683x1024.jpg\" class=\"attachment-large size-large wp-image-18285\" alt=\"\" srcset=\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/04\/LA_ERRERIA_TILE_OF_SPAIN_Paolo-Consaga-683x1024.jpg 683w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/04\/LA_ERRERIA_TILE_OF_SPAIN_Paolo-Consaga-200x300.jpg 200w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/04\/LA_ERRERIA_TILE_OF_SPAIN_Paolo-Consaga-768x1151.jpg 768w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/04\/LA_ERRERIA_TILE_OF_SPAIN_Paolo-Consaga-1025x1536.jpg 1025w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/04\/LA_ERRERIA_TILE_OF_SPAIN_Paolo-Consaga-1366x2048.jpg 1366w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/04\/LA_ERRERIA_TILE_OF_SPAIN_Paolo-Consaga-scaled.jpg 1708w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-eba816e\" data-id=\"eba816e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1962f7c elementor-widget elementor-widget-image\" data-id=\"1962f7c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/04\/House_Mirrors_Saverio-Lombardi-Va-3-683x1024.jpg\" class=\"attachment-large size-large wp-image-18279\" alt=\"\" srcset=\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/04\/House_Mirrors_Saverio-Lombardi-Va-3-683x1024.jpg 683w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/04\/House_Mirrors_Saverio-Lombardi-Va-3-200x300.jpg 200w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/04\/House_Mirrors_Saverio-Lombardi-Va-3-768x1152.jpg 768w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/04\/House_Mirrors_Saverio-Lombardi-Va-3-1024x1536.jpg 1024w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/04\/House_Mirrors_Saverio-Lombardi-Va-3-1366x2048.jpg 1366w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/04\/House_Mirrors_Saverio-Lombardi-Va-3-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-a84bdbf\" data-id=\"a84bdbf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-454e549 elementor-widget elementor-widget-image\" data-id=\"454e549\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/04\/House_of_Mirrors_laErreria-4-683x1024.jpg\" class=\"attachment-large size-large wp-image-18289\" alt=\"\" srcset=\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/04\/House_of_Mirrors_laErreria-4-683x1024.jpg 683w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/04\/House_of_Mirrors_laErreria-4-200x300.jpg 200w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/04\/House_of_Mirrors_laErreria-4-768x1152.jpg 768w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/04\/House_of_Mirrors_laErreria-4-1024x1536.jpg 1024w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/04\/House_of_Mirrors_laErreria-4-1365x2048.jpg 1365w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/04\/House_of_Mirrors_laErreria-4-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-51ecf2f\" data-id=\"51ecf2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d8a9fc elementor-widget elementor-widget-image\" data-id=\"0d8a9fc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/04\/House_of_Mirrors-1-683x1024.jpg\" class=\"attachment-large size-large wp-image-18287\" alt=\"\" srcset=\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/04\/House_of_Mirrors-1-683x1024.jpg 683w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/04\/House_of_Mirrors-1-200x300.jpg 200w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/04\/House_of_Mirrors-1-768x1152.jpg 768w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/04\/House_of_Mirrors-1-1024x1536.jpg 1024w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/04\/House_of_Mirrors-1.jpg 1120w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>From April 15 to the 21st. Milan became the design capital, attracting professionals from all over the world The Tile of Spain Installation designed by Studio La Errer\u00eda showcased products from 16 ceramic tile manufacturers in the space Universit\u00e0 degli Studi di Milano as part of the Fuorisalone Once again Spanish ceramics exhibited with an [&hellip;]<\/p>\n","protected":false},"author":115,"featured_media":18284,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102],"tags":[],"class_list":["post-18966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tile of Spain presented \u201cHouse of Mirrors\u201d during MilanDesign Week - Tile Of Spain<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tileofspain.com\/en\/2024\/04\/12\/tile-of-spain-presented-house-of-mirrors-during-milandesign-week-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tile of Spain presented \u201cHouse of Mirrors\u201d during MilanDesign Week - Tile Of Spain\" \/>\n<meta property=\"og:description\" content=\"From April 15 to the 21st. Milan became the design capital, attracting professionals from all over the world The Tile of Spain Installation designed by Studio La Errer\u00eda showcased products from 16 ceramic tile manufacturers in the space Universit\u00e0 degli Studi di Milano as part of the Fuorisalone Once again Spanish ceramics exhibited with an [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tileofspain.com\/en\/2024\/04\/12\/tile-of-spain-presented-house-of-mirrors-during-milandesign-week-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Tile Of Spain\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-12T07:16:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-15T11:44:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/04\/LA_ERRERIA_TILE_OF_SPAIN_001_Paolo-Consaga-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1708\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ascer_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ascer_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tileofspain.com\/en\/2024\/04\/12\/tile-of-spain-presented-house-of-mirrors-during-milandesign-week-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tileofspain.com\/en\/2024\/04\/12\/tile-of-spain-presented-house-of-mirrors-during-milandesign-week-2\/\"},\"author\":{\"name\":\"ascer_admin\",\"@id\":\"https:\/\/tileofspain.com\/#\/schema\/person\/fcae3b202e744c226c1977d1ba7564ff\"},\"headline\":\"Tile of Spain presented \u201cHouse of Mirrors\u201d during MilanDesign Week\",\"datePublished\":\"2024-04-12T07:16:26+00:00\",\"dateModified\":\"2024-05-15T11:44:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tileofspain.com\/en\/2024\/04\/12\/tile-of-spain-presented-house-of-mirrors-during-milandesign-week-2\/\"},\"wordCount\":517,\"publisher\":{\"@id\":\"https:\/\/tileofspain.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/tileofspain.com\/en\/2024\/04\/12\/tile-of-spain-presented-house-of-mirrors-during-milandesign-week-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/04\/LA_ERRERIA_TILE_OF_SPAIN_001_Paolo-Consaga-scaled.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tileofspain.com\/en\/2024\/04\/12\/tile-of-spain-presented-house-of-mirrors-during-milandesign-week-2\/\",\"url\":\"https:\/\/tileofspain.com\/en\/2024\/04\/12\/tile-of-spain-presented-house-of-mirrors-during-milandesign-week-2\/\",\"name\":\"Tile of Spain presented \u201cHouse of Mirrors\u201d during MilanDesign Week - 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