{"id":20184,"date":"2024-09-19T11:15:36","date_gmt":"2024-09-19T11:15:36","guid":{"rendered":"https:\/\/tileofspain.com\/?p=20184"},"modified":"2024-10-17T17:15:21","modified_gmt":"2024-10-17T17:15:21","slug":"the-secret-ingredient-the-new-ascer-campaign-to-showcase-european-ceramics","status":"publish","type":"post","link":"https:\/\/tileofspain.com\/en\/2024\/09\/19\/the-secret-ingredient-the-new-ascer-campaign-to-showcase-european-ceramics\/","title":{"rendered":"\u201cThe secret ingredient\u201d, the new ASCER campaign to showcase European ceramics"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20184\" class=\"elementor elementor-20184 elementor-20144\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-456b434 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"456b434\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e93ae1\" data-id=\"6e93ae1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-537657e elementor-widget elementor-widget-heading\" data-id=\"537657e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.3 - 28-05-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-medium\">The campaign showcases the excellent work of the European ceramics industry, revealing the secret ingredient used to produce these materials: respect.<br>\n\u201cThe secret ingredient\u201d is a 360-degree campaign amplified on digital and traditional platforms.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d984237 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d984237\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e11c79\" data-id=\"3e11c79\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5550b1 elementor-widget elementor-widget-text-editor\" data-id=\"b5550b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.3 - 28-05-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>The Spanish Association of Wall and Floor Tile Manufacturers (ASCER), with financing from the Generalitat Valenciana, is launching a campaign titled <strong>\u201cThe secret ingredient\u201d in order to shine a spotlight on the excellent work of the European ceramics industry.<\/strong><\/p><p>The campaign launch presentation act was held at the ASCER headquarters, and was attended by several local and governmental authorities, as well as companies from the ceramic sector.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c49e288 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c49e288\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9d158a1\" data-id=\"9d158a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f56c899 elementor-widget elementor-widget-image\" data-id=\"f56c899\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.3 - 28-05-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"439\" src=\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/09\/c-1024x562.jpg\" class=\"attachment-large size-large wp-image-20187\" alt=\"\" srcset=\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/09\/c-1024x562.jpg 1024w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/09\/c-300x165.jpg 300w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/09\/c-768x422.jpg 768w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/09\/c.jpg 1328w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fc2e747\" data-id=\"fc2e747\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3900bce elementor-widget elementor-widget-image\" data-id=\"3900bce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"485\" src=\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/09\/1-1-1024x621.jpg\" class=\"attachment-large size-large wp-image-20146\" alt=\"\" srcset=\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/09\/1-1-1024x621.jpg 1024w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/09\/1-1-300x182.jpg 300w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/09\/1-1-768x466.jpg 768w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/09\/1-1-1536x931.jpg 1536w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/09\/1-1.jpg 1600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6cdf7fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cdf7fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-04558d4\" data-id=\"04558d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab9a5d1 elementor-widget elementor-widget-text-editor\" data-id=\"ab9a5d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Europe is the birthplace of the global ceramics industry and historically it has been the <strong>benchmark for the highest quality, the most advanced manufacturing methods, the most sustainable production and the most attractive designs<\/strong>. In the present day, the European ceramics industry faces a challenge, given that ceramics from other regions of the world are constantly entering this market and they do not follow the principle of reciprocity required in Europe.<\/p><p>With this new campaign, the industry is seeking to showcase the values, attributes and qualities which make European ceramics unique: <strong>respect for the environment, respect for labour rights, attention to detail, investment in innovation, tradition and cultural heritage, and local roots.<\/strong> It does so by making an emotional appeal to our sense of belonging, to our way of doing and creating things which is aligned with the principles which govern European society.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cfb3536 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cfb3536\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b4db04e\" data-id=\"b4db04e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d81537 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0d81537\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The campaign is composed of a main audiovisual piece with emotional content <strong>telling the story of how European ceramics are present in every moment of our lives, accompanying people from the perspective of the <em>Secret Ingredient<\/em><\/strong>, where we underscore our tradition, customs and history, our social and environmental commitment and our respect for people.<strong> We do so by constantly shining the spotlight on European ceramics and raising awareness about what makes these ceramics unique materials: respect<\/strong><\/p><p><a href=\"https:\/\/www.youtube.com\/watch?v=oXWq8Ul5OKw&amp;list=PL7gQjxz8MyaZw_IskDQ7GZHdZ-lyOOZ04&amp;index=25\">Follow this link to discover the campaign video \u201cRespect, the secret ingredient in European ceramics\u201d.<\/a><\/p><p>In addition to the main video, four clips have also been produced to show \u201cwhat lies behind\u201d European ceramics, as told by workers in the industry \u2013 <strong>specialists who provide us with more detail on each specific area of European ceramics production<\/strong> \u2013 opening the door to their experience and knowledge, and how each of them provides a \u201csecret ingredient\u201d: respect for the environment, respect for people, respect for ideas, and respect for customers.<\/p><p><a href=\"https:\/\/www.youtube.com\/watch?v=omYUtnXfe4E&amp;list=PL7gQjxz8MyaZw_IskDQ7GZHdZ-lyOOZ04&amp;index=8\">Follow this link to find out about respect for the environment.<\/a><\/p><p><a href=\"https:\/\/www.youtube.com\/watch?v=TPxBlcTNyGw&amp;list=PL7gQjxz8MyaZw_IskDQ7GZHdZ-lyOOZ04&amp;index=10\">Follow this link to find out about respect for people.<\/a><\/p><p><a href=\"https:\/\/www.youtube.com\/watch?v=45fCjzYHPWg&amp;list=PL7gQjxz8MyaZw_IskDQ7GZHdZ-lyOOZ04&amp;index=9\">Follow this link to find out about respect for ideas.<\/a><\/p><p><a href=\"https:\/\/www.youtube.com\/watch?v=k6Ethp-Qpo4&amp;list=PL7gQjxz8MyaZw_IskDQ7GZHdZ-lyOOZ04&amp;index=7\">Follow this link to find out about respect for the customer.<\/a><\/p><p>All of the campaign videos in their different language versions are available on the <strong>landing page <\/strong><a href=\"https:\/\/thesecretingredient.info\/en\"><strong>thesecretingredient.info<\/strong><\/a>, which is home to all of the campaign content and materials.<\/p><p><strong>The campaign will be launched in Germany, France, Italy, the United Kingdom and Spain via digital platforms and amplified in traditional media.<\/strong> Furthermore, additional marketing and public relations actions will be carried out in order to impact the different target audiences, such as the distribution industry, the construction and decoration industry, and end consumers.<\/p><p>Campaign financed by the Generalitat Valenciana (Government of the Valencian Region).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-11a8d77\" data-id=\"11a8d77\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bc4707 elementor-widget elementor-widget-image\" data-id=\"2bc4707\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/09\/2-1.jpg\" title=\"2-1\" alt=\"2-1\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4563b87 elementor-widget elementor-widget-spacer\" data-id=\"4563b87\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.3 - 28-05-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-894777c elementor-widget elementor-widget-image\" data-id=\"894777c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/09\/3.jpg\" title=\"3\" alt=\"3\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The campaign showcases the excellent work of the European ceramics industry, revealing the secret ingredient used to produce these materials: respect. \u201cThe secret ingredient\u201d is a 360-degree campaign amplified on digital and traditional platforms. The Spanish Association of Wall and Floor Tile Manufacturers (ASCER), with financing from the Generalitat Valenciana, is launching a campaign titled [&hellip;]<\/p>\n","protected":false},"author":115,"featured_media":20187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102],"tags":[218],"class_list":["post-20184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-the-secret-ingredient"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cThe secret ingredient\u201d, the new ASCER campaign to showcase European ceramics - Tile Of Spain<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tileofspain.com\/en\/2024\/09\/19\/the-secret-ingredient-the-new-ascer-campaign-to-showcase-european-ceramics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cThe secret ingredient\u201d, the new ASCER campaign to showcase European ceramics - Tile Of Spain\" \/>\n<meta property=\"og:description\" content=\"The campaign showcases the excellent work of the European ceramics industry, revealing the secret ingredient used to produce these materials: respect. \u201cThe secret ingredient\u201d is a 360-degree campaign amplified on digital and traditional platforms. The Spanish Association of Wall and Floor Tile Manufacturers (ASCER), with financing from the Generalitat Valenciana, is launching a campaign titled [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tileofspain.com\/en\/2024\/09\/19\/the-secret-ingredient-the-new-ascer-campaign-to-showcase-european-ceramics\/\" \/>\n<meta property=\"og:site_name\" content=\"Tile Of Spain\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-19T11:15:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-17T17:15:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/09\/c.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1328\" \/>\n\t<meta property=\"og:image:height\" content=\"729\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ascer_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ascer_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tileofspain.com\/en\/2024\/09\/19\/the-secret-ingredient-the-new-ascer-campaign-to-showcase-european-ceramics\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tileofspain.com\/en\/2024\/09\/19\/the-secret-ingredient-the-new-ascer-campaign-to-showcase-european-ceramics\/\"},\"author\":{\"name\":\"ascer_admin\",\"@id\":\"https:\/\/tileofspain.com\/#\/schema\/person\/fcae3b202e744c226c1977d1ba7564ff\"},\"headline\":\"\u201cThe secret ingredient\u201d, the new ASCER campaign to showcase European ceramics\",\"datePublished\":\"2024-09-19T11:15:36+00:00\",\"dateModified\":\"2024-10-17T17:15:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tileofspain.com\/en\/2024\/09\/19\/the-secret-ingredient-the-new-ascer-campaign-to-showcase-european-ceramics\/\"},\"wordCount\":554,\"publisher\":{\"@id\":\"https:\/\/tileofspain.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/tileofspain.com\/en\/2024\/09\/19\/the-secret-ingredient-the-new-ascer-campaign-to-showcase-european-ceramics\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/09\/c.jpg\",\"keywords\":[\"the secret ingredient\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tileofspain.com\/en\/2024\/09\/19\/the-secret-ingredient-the-new-ascer-campaign-to-showcase-european-ceramics\/\",\"url\":\"https:\/\/tileofspain.com\/en\/2024\/09\/19\/the-secret-ingredient-the-new-ascer-campaign-to-showcase-european-ceramics\/\",\"name\":\"\u201cThe secret ingredient\u201d, the new ASCER campaign to showcase European ceramics - Tile Of Spain\",\"isPartOf\":{\"@id\":\"https:\/\/tileofspain.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/tileofspain.com\/en\/2024\/09\/19\/the-secret-ingredient-the-new-ascer-campaign-to-showcase-european-ceramics\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/tileofspain.com\/en\/2024\/09\/19\/the-secret-ingredient-the-new-ascer-campaign-to-showcase-european-ceramics\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/09\/c.jpg\",\"datePublished\":\"2024-09-19T11:15:36+00:00\",\"dateModified\":\"2024-10-17T17:15:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/tileofspain.com\/en\/2024\/09\/19\/the-secret-ingredient-the-new-ascer-campaign-to-showcase-european-ceramics\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tileofspain.com\/en\/2024\/09\/19\/the-secret-ingredient-the-new-ascer-campaign-to-showcase-european-ceramics\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/tileofspain.com\/en\/2024\/09\/19\/the-secret-ingredient-the-new-ascer-campaign-to-showcase-european-ceramics\/#primaryimage\",\"url\":\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/09\/c.jpg\",\"contentUrl\":\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/09\/c.jpg\",\"width\":1328,\"height\":729},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tileofspain.com\/en\/2024\/09\/19\/the-secret-ingredient-the-new-ascer-campaign-to-showcase-european-ceramics\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/tileofspain.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u201cThe secret ingredient\u201d, the new ASCER campaign to showcase European ceramics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tileofspain.com\/#website\",\"url\":\"https:\/\/tileofspain.com\/\",\"name\":\"Tile Of Spain\",\"description\":\"Cer\u00e1mica espa\u00f1ola\",\"publisher\":{\"@id\":\"https:\/\/tileofspain.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tileofspain.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/tileofspain.com\/#organization\",\"name\":\"Tile Of Spain\",\"url\":\"https:\/\/tileofspain.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/tileofspain.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/tileofspain.com\/wp-content\/uploads\/2023\/05\/logoes-ES.jpg\",\"contentUrl\":\"https:\/\/tileofspain.com\/wp-content\/uploads\/2023\/05\/logoes-ES.jpg\",\"width\":193,\"height\":115,\"caption\":\"Tile Of Spain\"},\"image\":{\"@id\":\"https:\/\/tileofspain.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/tileofspain.com\/#\/schema\/person\/fcae3b202e744c226c1977d1ba7564ff\",\"name\":\"ascer_admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/tileofspain.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ffa4e94152f94a1c2a435c1106afdaf9d4ab231375e289837b45935c2bd88ad7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ffa4e94152f94a1c2a435c1106afdaf9d4ab231375e289837b45935c2bd88ad7?s=96&d=mm&r=g\",\"caption\":\"ascer_admin\"},\"url\":\"https:\/\/tileofspain.com\/en\/empresa\/ascer_admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u201cThe secret ingredient\u201d, the new ASCER campaign to showcase European ceramics - Tile Of Spain","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tileofspain.com\/en\/2024\/09\/19\/the-secret-ingredient-the-new-ascer-campaign-to-showcase-european-ceramics\/","og_locale":"en_US","og_type":"article","og_title":"\u201cThe secret ingredient\u201d, the new ASCER campaign to showcase European ceramics - Tile Of Spain","og_description":"The campaign showcases the excellent work of the European ceramics industry, revealing the secret ingredient used to produce these materials: respect. \u201cThe secret ingredient\u201d is a 360-degree campaign amplified on digital and traditional platforms. The Spanish Association of Wall and Floor Tile Manufacturers (ASCER), with financing from the Generalitat Valenciana, is launching a campaign titled [&hellip;]","og_url":"https:\/\/tileofspain.com\/en\/2024\/09\/19\/the-secret-ingredient-the-new-ascer-campaign-to-showcase-european-ceramics\/","og_site_name":"Tile Of Spain","article_published_time":"2024-09-19T11:15:36+00:00","article_modified_time":"2024-10-17T17:15:21+00:00","og_image":[{"width":1328,"height":729,"url":"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/09\/c.jpg","type":"image\/jpeg"}],"author":"ascer_admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"ascer_admin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tileofspain.com\/en\/2024\/09\/19\/the-secret-ingredient-the-new-ascer-campaign-to-showcase-european-ceramics\/#article","isPartOf":{"@id":"https:\/\/tileofspain.com\/en\/2024\/09\/19\/the-secret-ingredient-the-new-ascer-campaign-to-showcase-european-ceramics\/"},"author":{"name":"ascer_admin","@id":"https:\/\/tileofspain.com\/#\/schema\/person\/fcae3b202e744c226c1977d1ba7564ff"},"headline":"\u201cThe secret ingredient\u201d, the new ASCER campaign to showcase European ceramics","datePublished":"2024-09-19T11:15:36+00:00","dateModified":"2024-10-17T17:15:21+00:00","mainEntityOfPage":{"@id":"https:\/\/tileofspain.com\/en\/2024\/09\/19\/the-secret-ingredient-the-new-ascer-campaign-to-showcase-european-ceramics\/"},"wordCount":554,"publisher":{"@id":"https:\/\/tileofspain.com\/#organization"},"image":{"@id":"https:\/\/tileofspain.com\/en\/2024\/09\/19\/the-secret-ingredient-the-new-ascer-campaign-to-showcase-european-ceramics\/#primaryimage"},"thumbnailUrl":"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/09\/c.jpg","keywords":["the secret ingredient"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/tileofspain.com\/en\/2024\/09\/19\/the-secret-ingredient-the-new-ascer-campaign-to-showcase-european-ceramics\/","url":"https:\/\/tileofspain.com\/en\/2024\/09\/19\/the-secret-ingredient-the-new-ascer-campaign-to-showcase-european-ceramics\/","name":"\u201cThe secret ingredient\u201d, the new ASCER campaign to showcase European ceramics - Tile Of Spain","isPartOf":{"@id":"https:\/\/tileofspain.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tileofspain.com\/en\/2024\/09\/19\/the-secret-ingredient-the-new-ascer-campaign-to-showcase-european-ceramics\/#primaryimage"},"image":{"@id":"https:\/\/tileofspain.com\/en\/2024\/09\/19\/the-secret-ingredient-the-new-ascer-campaign-to-showcase-european-ceramics\/#primaryimage"},"thumbnailUrl":"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/09\/c.jpg","datePublished":"2024-09-19T11:15:36+00:00","dateModified":"2024-10-17T17:15:21+00:00","breadcrumb":{"@id":"https:\/\/tileofspain.com\/en\/2024\/09\/19\/the-secret-ingredient-the-new-ascer-campaign-to-showcase-european-ceramics\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tileofspain.com\/en\/2024\/09\/19\/the-secret-ingredient-the-new-ascer-campaign-to-showcase-european-ceramics\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tileofspain.com\/en\/2024\/09\/19\/the-secret-ingredient-the-new-ascer-campaign-to-showcase-european-ceramics\/#primaryimage","url":"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/09\/c.jpg","contentUrl":"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/09\/c.jpg","width":1328,"height":729},{"@type":"BreadcrumbList","@id":"https:\/\/tileofspain.com\/en\/2024\/09\/19\/the-secret-ingredient-the-new-ascer-campaign-to-showcase-european-ceramics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/tileofspain.com\/"},{"@type":"ListItem","position":2,"name":"\u201cThe secret ingredient\u201d, the new ASCER campaign to showcase European ceramics"}]},{"@type":"WebSite","@id":"https:\/\/tileofspain.com\/#website","url":"https:\/\/tileofspain.com\/","name":"Tile Of Spain","description":"Cer\u00e1mica espa\u00f1ola","publisher":{"@id":"https:\/\/tileofspain.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tileofspain.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/tileofspain.com\/#organization","name":"Tile Of Spain","url":"https:\/\/tileofspain.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tileofspain.com\/#\/schema\/logo\/image\/","url":"https:\/\/tileofspain.com\/wp-content\/uploads\/2023\/05\/logoes-ES.jpg","contentUrl":"https:\/\/tileofspain.com\/wp-content\/uploads\/2023\/05\/logoes-ES.jpg","width":193,"height":115,"caption":"Tile Of Spain"},"image":{"@id":"https:\/\/tileofspain.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/tileofspain.com\/#\/schema\/person\/fcae3b202e744c226c1977d1ba7564ff","name":"ascer_admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/tileofspain.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ffa4e94152f94a1c2a435c1106afdaf9d4ab231375e289837b45935c2bd88ad7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ffa4e94152f94a1c2a435c1106afdaf9d4ab231375e289837b45935c2bd88ad7?s=96&d=mm&r=g","caption":"ascer_admin"},"url":"https:\/\/tileofspain.com\/en\/empresa\/ascer_admin\/"}]}},"_links":{"self":[{"href":"https:\/\/tileofspain.com\/en\/wp-json\/wp\/v2\/posts\/20184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tileofspain.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tileofspain.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tileofspain.com\/en\/wp-json\/wp\/v2\/users\/115"}],"replies":[{"embeddable":true,"href":"https:\/\/tileofspain.com\/en\/wp-json\/wp\/v2\/comments?post=20184"}],"version-history":[{"count":8,"href":"https:\/\/tileofspain.com\/en\/wp-json\/wp\/v2\/posts\/20184\/revisions"}],"predecessor-version":[{"id":20194,"href":"https:\/\/tileofspain.com\/en\/wp-json\/wp\/v2\/posts\/20184\/revisions\/20194"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tileofspain.com\/en\/wp-json\/wp\/v2\/media\/20187"}],"wp:attachment":[{"href":"https:\/\/tileofspain.com\/en\/wp-json\/wp\/v2\/media?parent=20184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tileofspain.com\/en\/wp-json\/wp\/v2\/categories?post=20184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tileofspain.com\/en\/wp-json\/wp\/v2\/tags?post=20184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}