{"id":20828,"date":"2024-10-17T16:48:37","date_gmt":"2024-10-17T16:48:37","guid":{"rendered":"https:\/\/tileofspain.com\/?p=20828"},"modified":"2024-10-18T11:31:35","modified_gmt":"2024-10-18T11:31:35","slug":"the-secret-ingredient-in-european-ceramics-respect-for-the-environment","status":"publish","type":"post","link":"https:\/\/tileofspain.com\/en\/2024\/10\/17\/the-secret-ingredient-in-european-ceramics-respect-for-the-environment\/","title":{"rendered":"The &#8220;secret ingredient\u201d in European ceramics: respect for the environment"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20828\" class=\"elementor elementor-20828 elementor-20813\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df44a9c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df44a9c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb20735\" data-id=\"bb20735\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e4b9a9 elementor-widget elementor-widget-heading\" data-id=\"3e4b9a9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.3 - 28-05-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-medium\">The Spanish ceramics industry complies with strict quality and sustainability standards, implementing the latest available technologies to improve energy efficiency and reduce environmental impacts.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2182cfb elementor-widget elementor-widget-heading\" data-id=\"2182cfb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">\u201cThe secret ingredient\u201d is a 360-degree campaign showcasing the excellent work of the European ceramics industry which reveals the secret ingredient used to produce these materials: respect.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-969beec elementor-widget elementor-widget-text-editor\" data-id=\"969beec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.3 - 28-05-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>The Spanish ceramic Tile Manufacturers\u2019 Association (ASCER), with financing from the Generalitat Valenciana, is launching a campaign titled <strong>\u201cThe secret ingredient\u201d in order to shine a spotlight on the attributes and values of the European ceramics industry, such as its respect for the environment.<\/strong><\/p><p><strong>Ceramics are, by their very nature and due to their lifecycle, sustainable materials.<\/strong> The raw materials which make up the ceramic pieces come from the earth and, together with the water and firing fuel, comprise a natural, high-quality product. What\u2019s more, European manufacturers comply <strong>with strict quality and sustainability standards, implementing the latest available technologies to improve energy efficiency and reduce environmental impacts, demonstrating a commitment to efficient resource use<\/strong> throughout the production process and reusing materials.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-966fc02 elementor-widget elementor-widget-image\" data-id=\"966fc02\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.3 - 28-05-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/watch?v=omYUtnXfe4E&#038;list=PL7gQjxz8MyaZw_IskDQ7GZHdZ-lyOOZ04&#038;index=9\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"454\" src=\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/10\/Captura-de-pantalla-2024-10-17-175849-768x454.jpg\" class=\"attachment-medium_large size-medium_large wp-image-20845\" alt=\"\" srcset=\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/10\/Captura-de-pantalla-2024-10-17-175849-768x454.jpg 768w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/10\/Captura-de-pantalla-2024-10-17-175849-300x178.jpg 300w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/10\/Captura-de-pantalla-2024-10-17-175849.jpg 975w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2af1e5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2af1e5b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d300eda\" data-id=\"d300eda\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22d9e7d elementor-widget elementor-widget-text-editor\" data-id=\"22d9e7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Some widespread measures in the Spanish ceramics industry include:<\/p><ul><li><strong>Replacement of energy vectors with those which produce fewer emissions in the stages where it is technically feasible: <\/strong>use of electricity from renewable sources, electric vehicles, high-efficiency cogeneration, natural gas in kilns, etc.<\/li><li><strong>Life cycle analysis (LCA)<\/strong> to optimise manufacturing processes and guide companies in the reduction of environmental impacts throughout the product life cycle.<\/li><li>Implementation of <strong>voluntary eco-labels such as DAP<\/strong>, which offer precise and transparent information about the environmental impact of a product throughout its life cycle.<\/li><li><strong>Residual heat recovery<\/strong> from kilns for use in other stages of the process, the use of ever more efficient burners and kilns, and high-efficiency cogeneration systems which provide 20% savings on primary energy.<\/li><li>Reuse of sludges and aqueous suspensions, drastically reducing water consumption, <strong>recycling and reusing 100% of wastewater<\/strong> in a closed cycle and achieving zero discharge.<\/li><li><strong>Reuse of 100% of clay waste<\/strong> before firing and recovering a large proportion of fired shards.<\/li><li><strong>Exhaustive dust emissions control in the storage and transport of raw materials.<\/strong><\/li><li><strong>A growing number of companies with ISO 14001 and ISO 17889-1 certification.<\/strong><\/li><li><strong>Drastic reduction in material usage thanks to the use of digital printing.<\/strong><\/li><\/ul><p>\u00a0<\/p><p>The fact is, for decades, the European ceramics industry has been implementing energy efficiency measures and the best technologies available for reducing CO<sub>2<\/sub> emissions with <strong>the aim of achieving net zero greenhouse gas emissions by 2050<\/strong>. For example, thanks to these measures, the Spanish industry <strong>has reduced CO<sub>2<\/sub> emissions per tonne of fired product by 61% since 1980<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca4da56 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca4da56\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6c9b743\" data-id=\"6c9b743\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e639b5 elementor-widget elementor-widget-image\" data-id=\"9e639b5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"172\" src=\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/10\/Captura-de-pantalla-2024-10-17-172533-300x172.jpg\" class=\"attachment-medium size-medium wp-image-20814\" alt=\"\" srcset=\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/10\/Captura-de-pantalla-2024-10-17-172533-300x172.jpg 300w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/10\/Captura-de-pantalla-2024-10-17-172533-1024x586.jpg 1024w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/10\/Captura-de-pantalla-2024-10-17-172533-768x439.jpg 768w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/10\/Captura-de-pantalla-2024-10-17-172533-1536x879.jpg 1536w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/10\/Captura-de-pantalla-2024-10-17-172533.jpg 1598w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b6e90d elementor-widget elementor-widget-text-editor\" data-id=\"9b6e90d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/www.youtube.com\/watch?v=omYUtnXfe4E&amp;list=PL7gQjxz8MyaZw_IskDQ7GZHdZ-lyOOZ04&amp;index=9\" target=\"_blank\" rel=\"noopener\">Video: find out about respect for the environment<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bedbbc elementor-widget elementor-widget-image\" data-id=\"9bedbbc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/thesecretingredient.info\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" src=\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/09\/2-1-1-300x240.jpg\" class=\"attachment-medium size-medium wp-image-20297\" alt=\"\" srcset=\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/09\/2-1-1-300x240.jpg 300w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/09\/2-1-1-768x614.jpg 768w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/09\/2-1-1.jpg 874w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c04a78e elementor-widget elementor-widget-text-editor\" data-id=\"c04a78e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/thesecretingredient.info\/\" target=\"_blank\" rel=\"noopener\">&#8220;The secret ingredient&#8221; campaign<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6366550\" data-id=\"6366550\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d921b5f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d921b5f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In addition to respect for the environment, with this new campaign, the industry is seeking to showcase all of the values, attributes and qualities which make European ceramics unique: <strong>respect for labour rights, attention to detail, investment in innovation, tradition and cultural heritage, and local roots.<\/strong> Throughout, it does so by making an emotional appeal to our sense of belonging, to our way of doing and creating things which is aligned with the principles which govern European society.<\/p><p>The campaign is composed of a main audiovisual piece with emotional content <strong>telling the story of how Spanish ceramics are present in every moment of our lives, accompanying people from the perspective of the <em>Secret Ingredient<\/em><\/strong>, where we underscore our tradition, customs and history, our social and environmental commitment and our respect for people.<strong> We do so by constantly shining the spotlight on European ceramics and raising awareness about what makes these ceramics unique materials: respect<\/strong>.<\/p><p>In addition to the main video, clips have also been produced to show \u201cwhat lies behind\u201d Spanish ceramics, as told by workers in the industry \u2013 <strong>specialists who provide us with more detail on each specific area of European ceramics production<\/strong> \u2013 opening the door to their experience and knowledge, and how each of them provides a \u201csecret ingredient\u201d: respect for the environment, respect for people, respect for ideas, and respect for customers.<\/p><p>All of the campaign videos in their different language versions are available on the <strong>landing page <\/strong><a href=\"https:\/\/thesecretingredient.info\/en\" target=\"_blank\" rel=\"noopener\"><strong>thesecretingredient.info<\/strong><\/a>, which is home to all of the campaign content and materials.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d742c7e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d742c7e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b203eec\" data-id=\"b203eec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5195b88 elementor-widget elementor-widget-text-editor\" data-id=\"5195b88\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>The campaign has been launched in Germany, France, Italy, the United Kingdom and Spain via digital platforms and amplified in traditional media.<\/strong> Furthermore, additional marketing and public relations actions will be carried out in order to impact the different target audiences, such as the distribution industry, the construction and decoration industry, and end consumers.<\/p><p>Campaign financed by the Generalitat Valenciana.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Spanish ceramics industry complies with strict quality and sustainability standards, implementing the latest available technologies to improve energy efficiency and reduce environmental impacts. \u201cThe secret ingredient\u201d is a 360-degree campaign showcasing the excellent work of the European ceramics industry which reveals the secret ingredient used to produce these materials: respect. The Spanish ceramic Tile [&hellip;]<\/p>\n","protected":false},"author":115,"featured_media":20814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100,102],"tags":[218],"class_list":["post-20828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-news-en","tag-the-secret-ingredient"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The &quot;secret ingredient\u201d in European ceramics: respect for the environment - Tile Of Spain<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tileofspain.com\/en\/2024\/10\/17\/the-secret-ingredient-in-european-ceramics-respect-for-the-environment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The &quot;secret ingredient\u201d in European ceramics: respect for the environment - Tile Of Spain\" \/>\n<meta property=\"og:description\" content=\"The Spanish ceramics industry complies with strict quality and sustainability standards, implementing the latest available technologies to improve energy efficiency and reduce environmental impacts. \u201cThe secret ingredient\u201d is a 360-degree campaign showcasing the excellent work of the European ceramics industry which reveals the secret ingredient used to produce these materials: respect. 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