{"id":20979,"date":"2024-10-29T13:20:46","date_gmt":"2024-10-29T13:20:46","guid":{"rendered":"https:\/\/tileofspain.com\/?p=20979"},"modified":"2024-11-04T17:17:04","modified_gmt":"2024-11-04T17:17:04","slug":"the-secret-ingredient-in-european-ceramics-respect-for-people","status":"publish","type":"post","link":"https:\/\/tileofspain.com\/en\/2024\/10\/29\/the-secret-ingredient-in-european-ceramics-respect-for-people\/","title":{"rendered":"\u201cThe secret ingredient\u201d in European ceramics: respect for people"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20979\" class=\"elementor elementor-20979 elementor-20963\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5bf3d24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5bf3d24\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-98e7ae6\" data-id=\"98e7ae6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6c5e05 elementor-widget elementor-widget-heading\" data-id=\"d6c5e05\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.3 - 28-05-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-medium\">The European and Spanish ceramics industry operates under strict labour regulations which guarantee fair working conditions and health and safety for its workers.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a9ddf28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a9ddf28\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb30872\" data-id=\"fb30872\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1092deb elementor-widget elementor-widget-heading\" data-id=\"1092deb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">\u201cThe secret ingredient\u201d is a 360-degree campaign showcasing the excellent work of the European and Spanish ceramics industry which reveals the secret ingredient used to produce these materials: respect.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5753581 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5753581\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ecfdc2\" data-id=\"1ecfdc2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aaaa3f1 elementor-widget elementor-widget-text-editor\" data-id=\"aaaa3f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.3 - 28-05-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>The Spanish Association of Wall and Floor Tile Manufacturers (ASCER), with financing from the Generalitat Valenciana, is launching a campaign titled <strong>\u201cThe secret ingredient\u201d in order to shine a spotlight on the attributes and values of the European ceramics industry, such as its respect for workers in the industry and their labour rights.<\/strong><\/p><p>Currently, the European ceramic tile manufacturing industry accounts for over <strong>53,000 direct jobs (15,000 in Spain) and it is estimated that for every direct job, three to four indirect and induced jobs are created.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0bebff1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0bebff1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cdfb111\" data-id=\"cdfb111\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64f0fce elementor-widget elementor-widget-image\" data-id=\"64f0fce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.3 - 28-05-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/watch?v=TPxBlcTNyGw&#038;list=PL7gQjxz8MyaZw_IskDQ7GZHdZ-lyOOZ04&#038;index=10\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"677\" src=\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/10\/people-cuadrado-3-e1730211441665-1024x867.png\" class=\"attachment-large size-large wp-image-20985\" alt=\"\" srcset=\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/10\/people-cuadrado-3-e1730211441665-1024x867.png 1024w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/10\/people-cuadrado-3-e1730211441665-300x254.png 300w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/10\/people-cuadrado-3-e1730211441665-768x650.png 768w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/10\/people-cuadrado-3-e1730211441665.png 1080w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-15d77ba\" data-id=\"15d77ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c33348 elementor-widget elementor-widget-text-editor\" data-id=\"9c33348\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>This industry operates under strict labour regulations established by the European Union,<\/strong> which guarantee <strong>fair working conditions and health and safety<\/strong>, as well as promoting gender equality and non-discrimination.<\/p><p>All EU countries have their own regulatory framework aligned with EU labour laws, meaning that we have regulations such as the worker\u2019s statutes in Spain (<em>Estatuto de los Trabajadores<\/em>) which govern fundamental aspects of employment such as contracts, working time, leave, holidays, grounds for suspension or termination of contracts and union rights.<\/p><p><strong>Furthermore, sectoral collective bargaining agreements negotiated between companies and unions set the salaries, specific working time and other conditions specifically applicable to the industry<\/strong>.<\/p><p>Other laws such as the Social Security Law also guarantee rights such as disability or retirement benefits, and there are additional regulations covering specific labour situations.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ba38ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ba38ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a936e32\" data-id=\"a936e32\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55b819d elementor-widget elementor-widget-text-editor\" data-id=\"55b819d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In terms of occupational risk prevention, the European ceramics industry strictly follows the rules imposed by the European Union, <strong>assessing and mitigating possible risks to employees<\/strong>.<\/p><p>In Spain, the Occupational Risk Prevention Law and other regulations ensure high safety standards, supervised by the Labour and Social Security Inspectorate.<\/p><p>Some of the most widespread measures in the industry for protecting the health and safety of its employees are the <strong>mandatory use of PPE (personal protection equipment) such as safety boots, heat- and cut-resistant gloves, earplugs, and masks; as well as other physical protection elements such as safety barriers and other safety devices which function with photocells or laser sensors.<\/strong><\/p><p>Another of the top priorities of the sector is looking after and facilitating the activities of workers. Thanks to constant innovation, the adaptation of production processes and <strong>the implementation of new automation and digitalisation technologies, it has been possible to significantly reduce physical exertion,<\/strong> meaning workers are fundamentally engaged in control and supervision tasks.<\/p><p>Furthermore, there is an extensive <strong>high-level training ecosystem for professionals who want to specialise in the industry<\/strong>. This includes university studies specialising in areas such as chemical engineering, industrial engineering, design and commerce, as well as vocational training courses aimed at better educating the professionals of the future. Ceramic clusters such as the Spanish ones benefit from technology institutions such as the ITC (Ceramics Technology Institute) which promote innovation and knowledge transfer among companies in the industry.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d90cb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d90cb7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-de2fab9\" data-id=\"de2fab9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aaebe00 elementor-widget elementor-widget-text-editor\" data-id=\"aaebe00\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In addition to respect for the industry\u2019s workers and their labour rights, with this new campaign, the industry is seeking to showcase all of the values, attributes and qualities which make European ceramics unique: <strong>respect for the environment, a commitment to technological development and innovation, respect for tradition and cultural heritage, attention to detail, and local roots.<\/strong> Throughout, it does so by making an emotional appeal to our sense of belonging, to our way of doing and creating things which is aligned with the principles which govern European society.<\/p><p>The campaign is composed of a main audiovisual piece with emotional content <strong>telling the story of how European ceramics are present in every moment of our lives, accompanying people from the perspective of the <em>Secret Ingredient<\/em><\/strong>, where we underscore our tradition, customs and history, our social and environmental commitment and our respect for people.<strong> We do so by constantly shining the spotlight on European ceramics and raising awareness about what makes these ceramics unique materials: respect<\/strong>.<\/p><p>In addition to the main video, clips have also been produced to show \u201cwhat lies behind\u201d European ceramics, as told by workers in the industry \u2013 <strong>specialists who provide us with more detail on each specific area of European and Spanish ceramics production<\/strong> \u2013 opening the door to their experience and knowledge, and how each of them provides a \u201csecret ingredient\u201d: respect for the environment, respect for people, respect for ideas, and respect for customers.<\/p><p>All of the campaign videos in their different language versions are available on the <strong>landing page <\/strong><a href=\"https:\/\/thesecretingredient.info\/en\"><strong>thesecretingredient.info<\/strong><\/a>, which is home to all of the campaign content and materials.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2df20a7\" data-id=\"2df20a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2dc4cf6 elementor-widget elementor-widget-image\" data-id=\"2dc4cf6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/watch?v=TPxBlcTNyGw&#038;list=PL7gQjxz8MyaZw_IskDQ7GZHdZ-lyOOZ04&#038;index=10\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"254\" src=\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/10\/people-cuadrado-5-e1730211473104-300x254.png\" class=\"attachment-medium size-medium wp-image-20987\" alt=\"\" srcset=\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/10\/people-cuadrado-5-e1730211473104-300x254.png 300w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/10\/people-cuadrado-5-e1730211473104-1024x867.png 1024w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/10\/people-cuadrado-5-e1730211473104-768x650.png 768w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/10\/people-cuadrado-5-e1730211473104.png 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d819db1 elementor-widget elementor-widget-text-editor\" data-id=\"d819db1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong><a href=\"https:\/\/www.youtube.com\/watch?v=TPxBlcTNyGw&amp;list=PL7gQjxz8MyaZw_IskDQ7GZHdZ-lyOOZ04&amp;index=10\" target=\"_blank\" rel=\"noopener\">Video: find out about respect for people<\/a><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e96760 elementor-widget elementor-widget-image\" data-id=\"8e96760\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/thesecretingredient.info\/en\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" src=\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/09\/2-1-1-300x240.jpg\" class=\"attachment-medium size-medium wp-image-20297\" alt=\"\" srcset=\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/09\/2-1-1-300x240.jpg 300w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/09\/2-1-1-768x614.jpg 768w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/09\/2-1-1.jpg 874w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80f5124 elementor-widget elementor-widget-text-editor\" data-id=\"80f5124\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong><a href=\"https:\/\/thesecretingredient.info\/en\" target=\"_blank\" rel=\"noopener\">&#8220;The secret ingredient&#8221; campaign<\/a><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d91a88c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d91a88c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae32eb9\" data-id=\"ae32eb9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5050acb elementor-widget elementor-widget-text-editor\" data-id=\"5050acb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>The campaign is active in Germany, France, Italy, the United Kingdom and Spain via digital platforms and amplified in traditional media.<\/strong> Furthermore, additional marketing and public relations actions will be carried out in order to impact the different target audiences, such as the distribution industry, the construction and decoration industry, and end consumers.<\/p><p>Campaign financed by the Generalitat Valenciana.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The European and Spanish ceramics industry operates under strict labour regulations which guarantee fair working conditions and health and safety for its workers. \u201cThe secret ingredient\u201d is a 360-degree campaign showcasing the excellent work of the European and Spanish ceramics industry which reveals the secret ingredient used to produce these materials: respect. The Spanish Association [&hellip;]<\/p>\n","protected":false},"author":115,"featured_media":20965,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100,102],"tags":[218],"class_list":["post-20979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-news-en","tag-the-secret-ingredient"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cThe secret ingredient\u201d in European ceramics: respect for people - Tile Of Spain<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tileofspain.com\/en\/2024\/10\/29\/the-secret-ingredient-in-european-ceramics-respect-for-people\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cThe secret ingredient\u201d in European ceramics: respect for people - Tile Of Spain\" \/>\n<meta property=\"og:description\" content=\"The European and Spanish ceramics industry operates under strict labour regulations which guarantee fair working conditions and health and safety for its workers. \u201cThe secret ingredient\u201d is a 360-degree campaign showcasing the excellent work of the European and Spanish ceramics industry which reveals the secret ingredient used to produce these materials: respect. 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