{"id":21143,"date":"2024-11-14T18:07:40","date_gmt":"2024-11-14T18:07:40","guid":{"rendered":"https:\/\/tileofspain.com\/?p=21143"},"modified":"2024-11-14T18:33:34","modified_gmt":"2024-11-14T18:33:34","slug":"european-ceramics-world-leaders-in-commitment-to-innovation","status":"publish","type":"post","link":"https:\/\/tileofspain.com\/en\/2024\/11\/14\/european-ceramics-world-leaders-in-commitment-to-innovation\/","title":{"rendered":"European ceramics, world leaders in their commitment to innovation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21143\" class=\"elementor elementor-21143 elementor-21124\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bf5a85 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bf5a85\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf53fcb\" data-id=\"cf53fcb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4571def elementor-widget elementor-widget-heading\" data-id=\"4571def\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.3 - 28-05-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-medium\">Respect for ideas is a differential value of the European and Spanish ceramics industry, with its capacity to anticipate, its versatility and its ability to adapt to new trends allowing it to stand out and position itself globally.\n<br\/>\u201cThe secret ingredient\u201d is a 360-degree campaign showcasing the excellent work of the European and Spanish ceramics industry which reveals the secret ingredient used to produce these materials: respect.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3396c0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3396c0d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-85d222a\" data-id=\"85d222a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-621ade9 elementor-widget elementor-widget-text-editor\" data-id=\"621ade9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.3 - 28-05-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>The Spanish Association of Ceramic Tile Manufacturers (ASCER), with financing from the Generalitat Valenciana, is launching its campaign titled <strong>\u201cThe secret ingredient\u201d in order to shine a spotlight on the attributes and values of the European ceramics industry, such as its commitment to innovation and technological development.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e7d36c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e7d36c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-eb2ee5a\" data-id=\"eb2ee5a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3dcdb5 elementor-widget elementor-widget-image\" data-id=\"c3dcdb5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.3 - 28-05-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"544\" src=\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/11\/ideaseng-1024x696.png\" class=\"attachment-large size-large wp-image-21144\" alt=\"\" srcset=\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/11\/ideaseng-1024x696.png 1024w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/11\/ideaseng-300x204.png 300w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/11\/ideaseng-768x522.png 768w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/11\/ideaseng.png 1346w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1e6f1eb\" data-id=\"1e6f1eb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb45149 elementor-widget elementor-widget-text-editor\" data-id=\"eb45149\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The European ceramic wall and floor tile industry <strong>is a world leader in technological development, design and quality, driven by strong investment in research development and innovation (R&amp;D+i)<\/strong>. The industry\u2019s capacity to anticipate, along with its versatility and adaptability, allow it to stand out and position itself globally, with a third of its production exported outside Europe.<\/p><p>Furthermore, the European sector creates <strong>synergies of innovation with all members of the ceramics cluster, providing the knowledge and data<\/strong> that allow them to permanently remain at the forefront of the latest technological advances and design trends.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e1d7a70 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e1d7a70\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-28e03ab\" data-id=\"28e03ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-982b0aa elementor-widget elementor-widget-text-editor\" data-id=\"982b0aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The main technological developments applied in the ceramics industry originated in Europe. One example is the <strong>development of digital ceramic printing technology, which emerged in Spain<\/strong> and represented a paradigm shift in the manufacturing process and the generation of ceramic designs.<\/p><p>In addition to the commitment to technological development, with this new campaign, the industry is seeking to showcase all of the values, attributes and qualities which make European ceramics unique: <strong>respect for the environment, respect for labour rights, attention to detail, tradition and cultural heritage, and local roots.<\/strong> Throughout, it does so by making an emotional appeal to our sense of belonging, to our way of doing and creating things which is aligned with the principles which govern European society.<\/p><p>The campaign is composed of a main audiovisual piece with emotional content <strong>telling the story of how European ceramics are present in every moment of our lives, accompanying people from the perspective of the <em>Secret Ingredient<\/em><\/strong>, where we underscore our tradition, customs and history, our social and environmental commitment and our respect for people. <strong>We do so by constantly shining the spotlight on European ceramics and raising awareness about what makes these ceramics unique materials: respect<\/strong>.<\/p><p>In addition to the main video, clips have also been produced to show \u201cwhat lies behind\u201d European ceramics, as told by workers in the industry \u2013 <strong>specialists who provide us with more detail on each specific area of European and Spanish ceramics production<\/strong> \u2013 opening the door to their experience and knowledge, and how each of them provides a \u201csecret ingredient\u201d: respect for the environment, respect for people, respect for ideas, and respect for customers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-891d826\" data-id=\"891d826\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82c3603 elementor-widget elementor-widget-image\" data-id=\"82c3603\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/watch?v=45fCjzYHPWg&#038;list=PL7gQjxz8MyaZw_IskDQ7GZHdZ-lyOOZ04&#038;index=9\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"196\" src=\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/11\/ideaseng2-300x196.png\" class=\"attachment-medium size-medium wp-image-21154\" alt=\"\" srcset=\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/11\/ideaseng2-300x196.png 300w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/11\/ideaseng2-768x503.png 768w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/11\/ideaseng2.png 927w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1e0ecb elementor-widget elementor-widget-text-editor\" data-id=\"a1e0ecb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong><a href=\"https:\/\/www.youtube.com\/watch?v=45fCjzYHPWg&amp;list=PL7gQjxz8MyaZw_IskDQ7GZHdZ-lyOOZ04&amp;index=9\" target=\"_blank\" rel=\"noopener\">Video: find out about respect for ideas<\/a><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3b56a0 elementor-widget elementor-widget-image\" data-id=\"e3b56a0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/thesecretingredient.info\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" src=\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/09\/2-1-1-300x240.jpg\" class=\"attachment-medium size-medium wp-image-20297\" alt=\"\" srcset=\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/09\/2-1-1-300x240.jpg 300w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/09\/2-1-1-768x614.jpg 768w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/09\/2-1-1.jpg 874w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dac294d elementor-widget elementor-widget-text-editor\" data-id=\"dac294d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong><a href=\"https:\/\/thesecretingredient.info\/\" target=\"_blank\" rel=\"noopener\">\u201cThe secret ingredient\u201d campaign<\/a><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b969b8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b969b8f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d0a6ac1\" data-id=\"d0a6ac1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27fa052 elementor-widget elementor-widget-text-editor\" data-id=\"27fa052\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>All of the campaign videos in their different language versions are available on the <strong>landing page <\/strong><a href=\"https:\/\/thesecretingredient.info\/en\"><strong>thesecretingredient.info<\/strong><\/a>, which is home to all of the campaign content and materials.<\/p><p><strong>The campaign is active in Germany, France, Italy, the United Kingdom and Spain via digital platforms and amplified in traditional media.<\/strong> Furthermore, additional marketing and public relations actions will be carried out in order to impact the different target audiences, such as the distribution industry, the construction and decoration industry, and end consumers.<\/p><p>Campaign financed by the Generalitat Valenciana.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Respect for ideas is a differential value of the European and Spanish ceramics industry, with its capacity to anticipate, its versatility and its ability to adapt to new trends allowing it to stand out and position itself globally. \u201cThe secret ingredient\u201d is a 360-degree campaign showcasing the excellent work of the European and Spanish ceramics [&hellip;]<\/p>\n","protected":false},"author":115,"featured_media":21144,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102],"tags":[218],"class_list":["post-21143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-the-secret-ingredient"],"acf":[],"yoast_head":"<!-- This site is optimized with 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