{"id":21266,"date":"2024-11-27T10:59:21","date_gmt":"2024-11-27T10:59:21","guid":{"rendered":"https:\/\/tileofspain.com\/?p=21266"},"modified":"2024-11-27T12:06:40","modified_gmt":"2024-11-27T12:06:40","slug":"the-secret-ingredient-in-european-ceramics-respect-for-customers","status":"publish","type":"post","link":"https:\/\/tileofspain.com\/en\/2024\/11\/27\/the-secret-ingredient-in-european-ceramics-respect-for-customers\/","title":{"rendered":"\u201cThe secret ingredient\u201d in European ceramics: respect for customers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21266\" class=\"elementor elementor-21266 elementor-21231\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba6fa6d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba6fa6d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cba95ef\" data-id=\"cba95ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2537519 elementor-widget elementor-widget-heading\" data-id=\"2537519\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.3 - 28-05-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-medium\">The European and Spanish ceramics industry\u2019s commitment to its customers translates to personal service, specialist technical support, advice on design and product selection, and after-sales service.<br\/> \u201cThe secret ingredient\u201d is a 360-degree campaign showcasing the excellent work of the European and Spanish ceramics industry which reveals the secret ingredient used to produce these materials: respect.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc6d722 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc6d722\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d00b366\" data-id=\"d00b366\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f59ecea elementor-widget elementor-widget-text-editor\" data-id=\"f59ecea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.3 - 28-05-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>The Spanish Association of Wall and Floor Tile Manufacturers (ASCER), with financing from the Generalitat Valenciana, is launching a campaign titled <strong>\u201cThe secret ingredient\u201d in order to shine a spotlight on the attributes and values of the European ceramics industry, which include respect for its customers and attention to detail.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0986f9d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0986f9d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0084188\" data-id=\"0084188\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4d657a elementor-widget elementor-widget-text-editor\" data-id=\"c4d657a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>The companies of the European ceramics industry deeply appreciate their relationships with their customers, treating them more like partners than just buyers<\/strong> and striking up long-term dealings. This commitment to customer satisfaction translates to <strong>personal service, specialist technical support, advice on design and product selection, and aftersales service.<\/strong> Furthermore, companies from the industry make significant investments in promotional tools, such as display stands and samples, to improve the visibility of their products in their customers\u2019 retail outlets, helping them with their final sales.<\/p><p>On the other hand, an extremely widespread practice among European ceramics companies is organising training for their <strong>distributors\u2019 sales networks, providing training on products and new developments, sales techniques, market trends and the use of support tools<\/strong>. With this, they seek to help distributors offer better recommendations to their customers and ensure satisfaction with the end product. Also widespread are sales engineers, who work to <strong>advise and support customers such as construction companies and architectural studios<\/strong> to ensure that products are used correctly in accordance with the project specifications.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-50392ba\" data-id=\"50392ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cf5bc4 elementor-widget elementor-widget-image\" data-id=\"1cf5bc4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.3 - 28-05-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"674\" src=\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/11\/customer-cuadrado-3-e1732708778564-1024x863.png\" class=\"attachment-large size-large wp-image-21271\" alt=\"\" srcset=\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/11\/customer-cuadrado-3-e1732708778564-1024x863.png 1024w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/11\/customer-cuadrado-3-e1732708778564-300x253.png 300w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/11\/customer-cuadrado-3-e1732708778564-768x647.png 768w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/11\/customer-cuadrado-3-e1732708778564.png 1080w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be16942 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be16942\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-669f477\" data-id=\"669f477\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2bff8e elementor-widget elementor-widget-image\" data-id=\"f2bff8e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/watch?v=k6Ethp-Qpo4&#038;list=PL7gQjxz8MyaZw_IskDQ7GZHdZ-lyOOZ04&#038;index=7\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"253\" src=\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/11\/customer-cuadrado-4-e1732709162384-300x253.png\" class=\"attachment-medium size-medium wp-image-21267\" alt=\"\" srcset=\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/11\/customer-cuadrado-4-e1732709162384-300x253.png 300w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/11\/customer-cuadrado-4-e1732709162384-1024x863.png 1024w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/11\/customer-cuadrado-4-e1732709162384-768x647.png 768w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/11\/customer-cuadrado-4-e1732709162384.png 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0695b6b elementor-widget elementor-widget-text-editor\" data-id=\"0695b6b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong><a href=\"https:\/\/www.youtube.com\/watch?v=k6Ethp-Qpo4&amp;list=PL7gQjxz8MyaZw_IskDQ7GZHdZ-lyOOZ04&amp;index=7\" target=\"_blank\" rel=\"noopener\">Video: find out about respect for the customer<\/a><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4460ab elementor-widget elementor-widget-image\" data-id=\"a4460ab\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/thesecretingredient.info\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" src=\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/09\/2-1-1-300x240.jpg\" class=\"attachment-medium size-medium wp-image-20297\" alt=\"\" srcset=\"https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/09\/2-1-1-300x240.jpg 300w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/09\/2-1-1-768x614.jpg 768w, https:\/\/tileofspain.com\/wp-content\/uploads\/2024\/09\/2-1-1.jpg 874w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0405745 elementor-widget elementor-widget-text-editor\" data-id=\"0405745\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong><a href=\"https:\/\/thesecretingredient.info\/\" target=\"_blank\" rel=\"noopener\">\u201cThe secret ingredient\u201d campaign<\/a><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fb06305\" data-id=\"fb06305\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-301b988 elementor-widget elementor-widget-text-editor\" data-id=\"301b988\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In addition to respect for customers and attention to detail, with this new campaign, the industry is seeking to showcase all of the values, attributes and qualities which make European ceramics unique: <strong>respect for the environment, a commitment to technological development and innovation, respect for tradition and cultural heritage, and local roots.<\/strong> Throughout, it does so by making an emotional appeal to our sense of belonging, to our way of doing and creating things which is aligned with the principles which govern European society.<\/p><p>The campaign is composed of a main audiovisual piece with emotional content <strong>telling the story of how European ceramics are present in every moment of our lives, accompanying people from the perspective of the <em>Secret Ingredient<\/em><\/strong>, where we underscore our tradition, customs and history, our social and environmental commitment and our respect for people.<strong> We do so by constantly shining the spotlight on European ceramics and raising awareness about what makes these ceramics unique materials: respect<\/strong>.<\/p><p>In addition to the main video, clips have also been produced to show \u201cwhat lies behind\u201d European ceramics, as told by workers in the industry \u2013 <strong>specialists who provide us with more detail on each specific area of European and Spanish ceramics production<\/strong> \u2013 opening the door to their experience and knowledge, and how each of them provides a \u201csecret ingredient\u201d: respect for the environment, respect for people, respect for ideas, and respect for customers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0306fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0306fe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d2b640a\" data-id=\"d2b640a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-192dce0 elementor-widget elementor-widget-text-editor\" data-id=\"192dce0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>All of the campaign videos in their different language versions are available on the <strong>landing page <\/strong><a href=\"https:\/\/thesecretingredient.info\/en\"><strong>thesecretingredient.info<\/strong><\/a>, which is home to all of the campaign content and materials.<\/p><p><strong>The campaign is active in Germany, France, Italy, the United Kingdom and Spain via digital platforms and amplified in traditional media.<\/strong> Furthermore, additional marketing and public relations actions will be carried out in order to impact the different target audiences, such as the distribution industry, the construction and decoration industry, and end consumers.<\/p><p>Campaign financed by the Generalitat Valenciana.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The European and Spanish ceramics industry\u2019s commitment to its customers translates to personal service, specialist technical support, advice on design and product selection, and after-sales service. \u201cThe secret ingredient\u201d is a 360-degree campaign showcasing the excellent work of the European and Spanish ceramics industry which reveals the secret ingredient used to produce these materials: respect. [&hellip;]<\/p>\n","protected":false},"author":115,"featured_media":21271,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102],"tags":[218],"class_list":["post-21266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-the-secret-ingredient"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cThe secret ingredient\u201d in European ceramics: respect for customers - Tile Of Spain<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tileofspain.com\/en\/2024\/11\/27\/the-secret-ingredient-in-european-ceramics-respect-for-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cThe secret ingredient\u201d in European ceramics: respect for customers - Tile Of Spain\" \/>\n<meta property=\"og:description\" content=\"The European and Spanish ceramics industry\u2019s commitment to its customers translates to personal service, specialist technical support, advice on design and product selection, and after-sales service. \u201cThe secret ingredient\u201d is a 360-degree campaign showcasing the excellent work of the European and Spanish ceramics industry which reveals the secret ingredient used to produce these materials: respect. 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