Fifty ASCER member companies strengthen their presence at the leading U.S. trade show for flooring and wall coverings
The United States continues to lead Spanish ceramic exports, accounting for 13.4% of total turnover
Las Vegas (Nevada, USA) will host the new edition of Coverings from March 30 to April 2, the premier U.S. trade show for ceramic and natural stone flooring and wall coverings. The Spanish delegation will take part under the Official Pavilion organised by ICEX Spain Trade and Investment, featuring 59 exhibitors in total, including 50 ASCER members showcasing under the Tile of Spain brand (see the list of ASCER exhibitor members).
In 2025, the United States remained the leading destination for Spanish ceramic exports, with sales amounting €465.4 million, despite a slight year-on-year decline (-1%) caused by tariff uncertainty and trade tensions. Overall, the U.S. market accounts for 13.4% of the sector’s foreign revenue. To strengthen Tile of Spain’s presence, ASCER and ICEX enforce the Tile of Spain Promotion Plan in the U.S., which features a dedicated website, industry seminars, sample and contact management, trend look books, and social media campaigns on Twitter, Facebook, Pinterest, and Instagram, in collaboration with the Trade Commission of the Embassy of Spain in Miami.
During the show, the Spanish Pavilion organised by ICEX (booth no. 645) will offer an engaging hospitality programme for clients, specifiers, and industry press. Highlights include a trends presentation, live podcasts, and interactive mood board stations featuring ceramics from Spanish exhibitors.
Access the full programme, map, and more details of the Spanish Pavilion here.
Highlights of the week at the Spanish Pavilion hospitality area include:
Interactive Mood Board Station
Monday, March 30 to Thursday, April 2 – Booth #645
A permanent area where visitors can create mood boards using ceramics from exhibiting Spanish manufacturers.
Global Tile Trends
Monday, March 30 at 11:00 AM – Room N250
Tile of Spain will take part in Coverings’ annual Global Tile Trends presentation, showcasing the latest innovations in sustainability, timeless luxury, health and wellness, and outdoor living.
Tile of Spain Press Conference
Monday, March 30 at 2:30 PM – Booth #645 (reserved for members of the press)
To mark its 36th anniversary at Coverings, Tile of Spain will hold a press conference featuring a technical presentation by Ryan Fasan, Tile of Spain’s ceramic tile technical spokesperson.
Podcast recording “The Grout Line: Beneath the Surface Mini-Series”
Tuesday, March 31 at 10:15 AM and 11:15 AM
Wednesday, April 1 at 11:30 AM
Thursday, April 2 at 10:00 AM – Booth #645
Hosted by Tile of Spain’s ceramic tile technical spokesperson Ryan Fasan, each episode delves into key aspects of the Spanish ceramic industry, from economic factors and technical advancements to design trends, new installation techniques, and more (listen to previous episodes here).
Tile of Spain Honors
Tuesday, March 31 at 4:00 PM Martes – Booth #645 (invitation only)
Tile of Spain and esteemed Spanish exhibitors will come together for an exclusive event to celebrate their strong partnership with the U.S. ceramic tile industry. As one of the top destinations for Spanish tile exports, the U.S. plays a pivotal role in shaping industry trends and driving innovation in the sector. The event will include tapas, refreshments, and light musical entertainment in a lively atmosphere.
Showstoppers LIVE!
Tuesday, March 31 at 12:15 PM and 2:30 PM
Wednesday, April 1 at 1:30 PM – Exhibitor booths thoughout the Spanish Pavilion
A guided tour of Spanish exhibitors led by expert consultant Ryan Fasan, who will interview company representatives and showcase the latest design trends and innovations unveiled at Coverings 2026 (view the full series here).
One of Coverings’ flagship events is the Coverings Installation & Design (CID) Awards, celebrating outstanding achievements in ceramic and stone design and installation across residential, institutional, and commercial projects. Projects featuring the Tile of Spain seal have consistently received recognition in past editions. Winners will be announced on Tuesday afternoon, March 31 (Las Vegas time zone).
