Sixteen journalists and editors from leading Spanish media outlets attended the workshop
Yesterday ASCER held a workshop in Madrid for journalists covering decoration, interior design and lifestyle. The event aimed to give the media an insight into the main ceramic trends for 2027 and strengthen the connection between Spanish ceramic tiles, design and innovation.
The event brought together 16 writers and editors from leading Spanish publications covering interiors, design and lifestyle. The programme included an overview of key industry figures and promotional initiatives under the Tile of Spain banner.
Its main focus was on the design trends set to shape ceramic surfaces in 2027, presented by Lutzia Ortiz and Ana Benavente, experts from the Habitat Trends Observatory (OTH) at the Institute of Ceramic Technology (ITC).
Events like these give media professionals an insight into how ceramics are evolving as a material, their versatility in responding to changing ways of living and their ongoing exchange with global design trends.
The event was held with the support of the Valencian Regional Government’s Department of Economy, Finance and Public Administration under its collaboration agreement with ASCER to promote Spanish ceramic tiles and highlight their value.
